Effective Marketing of Professional Services

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2022 - 2023 On-line Individual$ 180.00

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This course is designed to show you how to improve your marketing and public relations efforts to increase business. Included is information on how to find and win the jobs that will keep your company growing profitably. It will offer practical "how to" suggestions on organizing the marketing function, writing a marketing plan keeping the marketing effort on track. Also, there is information on writing good proposals and doing great presentations. This video will contain examples of marketing materials for you to use in a modern world. If you plan to be in business in the 21st century, this course is a must!


$12 flat rate shipping per order available in the U.S. (excluding Hawaii and Alaska)

Fee: $180.00
Hours:3.00
CEUs:0.30

Milton Denny

Milton E. Denny is a registered surveyor in seven states, received his certificate in Land Boundary Surveys from the University of Illinois and a veteran of surveying, mapping and GIS. His special interest has always been in project development and management of firms. He is a past president of the Alabama Society of Professional Land Surveyors, a Fellow in the American Congress on Surveying and Mapping and served for many years on the Board of Direction. Mr. Denny is the author of many manuals dealing with surveying, mapping and GIS. He is a nationally known speaker and lecturer on these subjects and writes a column called “The Business Side” for a trade magazine. He was instrumental in the starting of a new member organization in the American Congress on Surveying and Mapping called the “Geographic and Land Information Society and served as the first president. Mr. Denny recently finished publishing a book on the history of surveying measurement call “Surveying The Land: Survey Measurement Devices 1620 to 1920”. He also does a first person presentation of the Colonial Surveyor Andrew Ellicott. Since retirement he has formed the firm of Denny Enterprise, LLC to better serve the surveying and mapping community. He is currently working at off campus locations for Auburn University teaching basic and advanced surveying for the Alabama Department of Transportation. He is available for consulting on many different issues, including Buying and Selling a Company, Business Planning, Future of Surveying Technology, and Training at both the entry and advanced level for field and office personnel.

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