Selling and Negotiating for the Technical Professional

Location: Distance Learning Course

2022 - 2023 On-line Individual$ 180.00
2022 - 2023 DVD Individual$ 200.00

There are still openings remaining at this time.


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If making payment by Purchase Order or Invoice, please call 1-833-419-8528.

Selling and negotiating is something everyone does every day. Technical professionals usually view this topic as a soft, unimportant skill set. Yet the effective use of this skill is THE ONE that will allow them to sell their ideas across the range of individuals they come in contact with every day (e.g., team members, supervisors, the general public, government officials, family members). Individuals who are effective at selling are effective at being more persuasive in their arguments. This course will provide an overview of the selling process. Factors that impact the successful employment of selling across the company are provided. The foundation negotiating on a one-to-one level is emphasized in the selling process. Specific tools are demonstrated by Dr. Butler. This knowledge, being more effective in getting people to move in your direction (to be more persuasive), will be the take away from this course.

$12 flat rate shipping per order available in the U.S. (excluding Hawaii and Alaska)

Fee: $180.00

Fee Breakdown

Course Fee (Basic)2022 - 2023 On-line Individual$ 180.00
Course Fee (Alternate)2022 - 2023 DVD Individual$ 200.00

Distance Learning Course

Distance Learning Course

Danny Butler

Dr. Danny Butler is a Thomas Walter Center Professor at Auburn University. He has received awards for outstanding research in Services Marketing and Marketing Education. Dr. Butler has received 28 teaching awards from the college, university, and international organizations. He has taught academic courses at the undergraduate, graduate, and executive level. These include Marketing Management, International Marketing Operations, Marketing Research, Entrepreneurship and the Commercialization of Technology, International Supply Chain Management, and Health Care Marketing. Dr. Butler works jointly in the College of Business and the College of Engineering in the Business Engineering Technology program where he helps commercialize technology. Dr. Butler has led student teams in China, Eastern Europe, Western Europe, and the United Kingdom. Dr. Butler has developed and presented Executive Development programs for numerous global companies.


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