Digital Marketing for Non-Marketing Professionals

Location: Distance Learning Course

2020 - 2021 On-line Individual: $180.00

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As an engineering professional, your education is steeped in engineering. However, with most any industry there will always be a need for marketing, public relations, or advertising to share ideas or sell services. Whether your goal lies in communicating your message to your clients or a campaign to reach new customers, a basic knowledge and understanding of the ingredients that produce effective advertising campaigns will go a long way. While there are many components that comprise effective marketing, this course will focus on digital marketing..

The learning objectives are for participants to:
     1. Classify digital tactics along the customer journey
     2. Explain the components that make a strong website
     3. Explain the concept of Search Engine Optimization (SEO)
     4. Differentiate the types of digital advertising tactics to drive traffic to one’s website
     5. Communicate what is needed to produce creative ad copy that sells
     6. Explain how web traffic is bought and sold
     7. Differentiate the pricing methods for digital advertising
     8. Evaluate the effectiveness of a digital ad campaign

$12 flat rate shipping per order available in the U.S. (excluding Hawaii and Alaska)

Fee: $180.00
Hours:3.00
CEUs:0.30

Fee Breakdown

CategoryDescriptionAmount
Course Fee (Basic)2020 - 2021 On-line Individual$ 180.00
Course Fee (Alternate)2020 - 2021 DVD Individual$ 200.00

Distance Learning Course

Distance Learning Course

Jeffrey Hall

Jeffrey Hall is the Digital Sales Manager with Summit Media, an integrated marketing and advertising company in Birmingham, Alabama. He holds A Bachelor of Fine Arts from Auburn University at Montgomery. Currently, he works with other marketing professionals and business owners across multiple business verticals to develop effective marketing strategies that often incorporate digital marketing, radio advertising & events. He has received multiple digital marketing certifications over his 12 years experience in digital marketing environment.

Julie Levinson-Gabis

An experienced marketing specialist, Julie Levinson-Gabis has worked across multiple media in Alabama since 1987. Julie joined SummitMedia, llc in 2014 in a newly created role of Digital Specialist for a radio broadcast group. Julie is responsible for developing and executing digital strategies for her clients as well as assisting broadcast account executives with their digital marketing efforts. Prior to this, Julie worked at The Alabama Media Group/Advance Digital where she managed the emerging markets in Montgomery and Tuscaloosa. Julie's experience also includes cable, print & broadcast sales in television and radio in both management and sales positions.

Julie has her BA from UAB in Public Relations and Business ('86). She graduated from Leadership Birmingham in 2007 and she is teaching a professional development course on Digital Marketing to non-marketing professionals through Auburn University Engineering Continuing Education. Julie lives in Birmingham with her husband, Bernard (Bud) plus two dogs, Fiona and Arya and a cat, Vida.

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